LinkedIn is the next social network to offer AI-powered tools for ad copies

Weeks after Meta launched a suite of generative AI-based tools to help advertisers create different campaigns, LinkedIn has introduced its own tool to suggest different copies of an ad.
The company said that it uses data from a marketer’s LinkedIn page and Campaign Manager setting including objective, targeting criteria, and audience to suggest different introductory text to the ad. LinkedIn — a Microsoft subsidiary — is unsurprisingly using OpenAI models to create different suggestions of copies.
The copywriting suggestion works in a simple way. Marketers can input their copy into the &

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