Amazon Pay taps Affirm to be its first buy now, pay later player

Affirm has become the first buy now, pay later player to be added to Amazon Pay, the two companies announced today.
As part of the new partnership, any Amazon Pay merchants in the U.S. can now choose to offer their customers the option to “buy now, pay later” using Affirm’s technology. Merchants who offer Amazon Pay don’t have to integrate Affirm as a standalone installment option. They can instead add it to their existing Amazon Pay button.
Affirm first announced an initial partnership with Amazon in August of 2021, which was exclusive through January of 2023. It started by rolling out

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