In the first week of Warner Bros. Discovery (WBD) launching Max (formerly HBO Max), 70% of existing HBO Max subscribers transitioned to the new streaming service, which bundles Discovery+ content. Max rolled out to U.S. customers on May 23.
Last Friday, The Wall Street Journal interviewed JB Perrette, WBD’s global streaming president, who told the publication that the 70% figure means the company is “exceeding expectations.” He also claimed that hours viewed per subscriber and total content consumption increase day by day.
Perrette added that the 30% of HBO Max customers who have yet to move o
70% of HBO Max subs have moved over to rebranded Max service
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