Deal Dive: Doing venture math on the non-alcoholic spirits industry

Hangovers suck. Especially so for those who felt pressured to drink the alcohol that inevitably caused the hangover to begin with.
Drinking is slowly starting to fall out of fad, especially among younger generations. According to 2022 Gallup polling, 60% of adult Americans drink alcohol. This is down from 65% in 2019, and while 5% doesn’t seem like a huge change, it’s a pretty drastic shift when it comes to consumer spending dollars.
Founders are taking full advantage of the shift as numerous startups have popped up just in the last few years looking to offer low- and non-alcoholic

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