Germany’s antitrust watchdog questions the future of behavioral advertising

Germany’s antitrust watchdog made some interesting comments vis-a-vis the programmatic advertising market yesterday — which question the appropriateness and sustainability of the (still dominant) tracking-and-profiling ad targeting business model.
In a statement accompanying publication of a sectoral report (the full report is here in German), the Federal Cartel Office’s (FCO) president, Andreas Mundt, wrote:
We should seriously ask ourselves whether we want to have virtually ‘transparent’ internet users only because we are supposed to buy certain products or services. What a

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