New regulation in India seeks to stub out tobacco glorification on streaming platforms

India’s health ministry has unveiled stringent guidelines for on-demand video streaming services, necessitating warnings about smoking and the use of other tobacco products when such activities are portrayed on screen. The new regulations, termed as the Cigarettes and other Tobacco Products Amendments Rules, 2023, will come into effect in three months.
The updated policy mandates the incorporation of anti-tobacco health spots, of at least half a minute in duration, at the opening and midpoint of the programme. It also necessitates the prominent display of a health warning in the form of

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