To avert more UK antitrust woes, Meta to limit how it uses ad data to boost Facebook Marketplace

Facebook’s parent Meta has given key assurances to U.K. antitrust regulators as it looks to counter concerns over how it uses advertising data to benefit its own products.
The news comes in the same week as Meta revealed it was selling GIF platform Giphy for $53 million three years after buying it for $400 million, following a final divestment order issued by the Competition and Markets Authority (CMA) last October. The CMA also recently blocked Microsoft’s $68.7 billion bid for Activision.
At the heart of this specific issue is how Meta is able to leverage data from its core socia

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