As many as 91% of consumers want to see more videos from brands, according to a recent survey by the startup Wyzowl, which says it surveyed more than 500 respondents. Google meanwhile reported in 2019 that 55% of consumers use videos in their purchasing decisions.
Though the data may be in both companies’ self-interest – Wyzowl is a video production company while Google and YouTube share a parent company — video content is clearly becoming a more meaningful way for both small and large brands to reach new customers.
The good news for such brands is that thanks to the magic
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