Uber puts family (even teens) at the center of its new products and features

Family is at the center of Uber’s latest product offensive.
Uber revealed Wednesday at its annual “Go-Get” event  a slew of new products and features aimed at attracting a new set of customers from teens as young as 13 and families who want to link account and even those who might feel more comfortable calling for a ride instead of using the app at all.
The company hosted two similar events last year, during which Uber launched products across ride-hail and delivery, from booking party buses and voice ordering for Uber Eats to booking restaurants and events through OpenTable

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