Retail media targeting on the AI maturity curve

Hugh Cameron
Contributor




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Hugh Cameron is head of data for Zitcha and has worked in the martech space for 15 years.


As the retail sector grows increasingly reliant and focused on data and artificial intelligence (AI), it’s essential that retailers understand exactly how first-party data analysis can be crystalized into insights on customer behavior – and, in turn, a tangible competitive advantage.
To that end, consider the chart below, dubbed the “Data & AI Maturity Curve.”
The data + AI maturity curve. Im

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