Google will disable third-party cookies for 1% of Chrome users in Q1 2024

Google’s Privacy Sandbox aims to replace third-party cookies with a more privacy-conscious approach, allowing users to manage their interests and grouping them into cohorts based on similar browsing patterns. That’s a major change for the online advertising industry, and after years of talking about it and releasing various experiments, it’s about to get real for the online advertising industry. Starting in early 2024, Google plans to migrate 1% of Chrome users to Privacy Sandbox and disable third-party cookies for them, the company announced today. Google’s plan to com

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