TikTok launches Effect Creator Rewards, a new fund that pays creators for popular effects

TikTok is introducing a new way for creators to monetize their content on its platform. The company announced today that it’s launching a new “Effect Creator Rewards” fund that will reward creators for the effects they make through the app’s AR development platform, Effect House.
The $6 million fund will offer payments to creators based on users’ engagement with their effects. At launch, for every effect that’s used in 500,000 unique videos within 90 days of being published, a creator will collect $700 USD. For every 100,000 videos published thereafter withi

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