Ring’s founder will become Latch’s CEO after selling a stealth startup to the company

Jamie Siminoff has been busy. The Ring founder quietly exited the advisor role he took back in March after exiting the brand’s CEO role. He had been at Amazon since its 2018 acquisition of the firm. Turns out he’s sold yet another startup — this time one you’ve never heard of. The clunkily named Honest Day’s Work (HDW) has been acquired by Latch, best known for its proptech smart lock and corresponding operating system.
As part of the deal, Siminoff will be stepping into Latch’s CEO role later this year, replacing the interim chief exec, Jason Keyes. Siminoff joins Latch during a difficu

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