Amazon’s new service lets users buy physical items in games and apps

Amazon is launching a new immersive shopping experience called “Amazon Anywhere,” the company announced on Tuesday. The service brings Amazon’s online marketplace to video games and mobile apps, starting with Niantic’s new real-world augmented reality game Peridot.
With Amazon Anywhere, the company will allow users on gaming, mobile and AR applications to discover and buy physical products from Amazon without having to leave the game or app. Peridot players now can link their Amazon account to the game and purchase a t-shirt. For context, Peridot is a pet simulator, but

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