This app, backed by Marissa Mayer and Peter Thiel, is making texts more expressive

“The medium is the message” is the common phrase, but entrepreneur Alexis Traina believes that messages, themselves – text messages to be exact – deserve attention, too.
Traina is the CEO and co-founder of HiNOTE, an app that helps people create messages, set over personalized backdrops of anything from a tipped-over wine glass to a branded letterhead notebook page. The idea, she said in an interview with TechCrunch, is that she wouldn’t get up every day and dress up in green, blue and gray – so why do our text messages stick to those colors?
“People are looking to find new w

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