TikTok partners with top publishers on its new premium and brand-safe ad slot, ‘Pulse Premiere’

TikTok is partnering with big-name publishers, including NBCU, Condé Nast, DotDash Meredith, BuzzFeed, and others, in an effort to pull in more premium ad dollars. At this week’s NewFronts, the video entertainment company announced a new premium ad product that would allow marketers, for the first time, to position their brand ads directly after TikTok’s publisher and media partners’ content in over a dozen categories including lifestyle, sports, entertainment, education and more.
The ad slot, dubbed “Pulse Premiere,” offers a sort of brand-safe space within TikTo

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