Roku touts its new ad products, including an AI that matches campaigns to TV moments

In Roku’s recent quarter, the company posted better-than-expected revenue of $741 million, but worried investors with its warning of an uncertain ad market and declining average revenue per user. Today, at the IAB NewFronts, the streaming media company introduced its latest ad products to potentially help it address the latter, at least. These included new opportunities to advertise on Roku’s Home Screen, within its original content, and even in its screensaver, among other things. It also hyped its use of contextual AI for automatically running ads right next to the most relevant

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