Mixpanel moves into marketing data with its latest product

Traditionally, Mixpanel has provided information about product usage to product teams. Increasingly, especially with the end of cookies and third party data, product data has taken on greater value for other parts of the company, and Mixpanel is making it easier for marketing people to get at it too with a new product called Mixpanel Marketing Analytics.
CEO Amir Movafaghi says that companies have typically used traffic analytics tools to determine who was using their product or website, but he says those tools lacked crucial conversion information about who turned into a customer – and that’s

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