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It’s never too late to align product-market fit metrics with your company’s values

It’s a perennial question for early-stage startups: how does one find product-market fit (PMF)? What do you do to ensure that your idea takes such a form that it meets some sort of demand in your target market? How do you get your idea to resonate in the world?
At TechCrunch’s Early Stage event a few weeks ago in Boston, David Thacker, a general partner at Greylock, advised startups to keep it simple: focus, adjust and adapt.
The definition of PMF is, for the most part, subjective, but Thacker looks for something more tangible.
“It doesn’t mean you’ve launched a product and scaled it to

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