M3ter locks in $14M to expand its usage-based pricing tools for SaaS businesses

The concept of SaaS as a business model changed the game in tech by moving users away from buying software outright and towards paying for service availability based on time-based subscriptions, typically with per-month or annual pricing. Today, a startup out of London called M3ter that is building tools to take the next step in that evolution — more granular usage-based pricing — is announcing funding on the back of strong demand.
The company has raised $14 million — a Series A that it will be using to double down on new markets like the U.S., and to build more technology fo

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