Walmart-backed PhonePe set to challenge Google’s dominance with app store in India

Indian fintech giant PhonePe is preparing to launch a dedicated app store for Android users in India, the latest product push from the Walmart-backed firm that commands the mobile payments market in the second largest Asian economy.
The app store, designed to offer hyper-localized services based on customer context, aims to assist developers with “high-quality” user acquisition through multilingual solutions, according to an internal company document reviewed by TechCrunch.
PhonePe entering the app store market, still several weeks away, follows the Bengaluru-headquartered startup

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