Oura/Best Buy partnership brings the smart ring to 850 stores across the US

It’s been a whirlwind few years for Oura. The hardware-maker rode the early days of the pandemic to the top of the wearable ranks, establishing itself as the top smart ring maker by a mile.
With the promise of detecting early COVID warning signals, the company struck up brand partnerships with some of the world’s leading sports leagues. Oura has had its share of controversy along the way, including the addition of a premium service that locked existing features behind a paywall.
This time last year, the company announced that Tom Hale joined up as CEO, with a stated goal of scaling the company

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