How Swytch used ‘crowdshopping’ to scale without VC money

The pandemic era taught many of us that bikes are a great way to get around cities. Doubly so if they are e-bikes, replete with batteries to help reduce the amount of sweat required to get somewhere. Swytch Technology, a startup that builds e-bike conversion kits, isn’t targeting your average cyclist in the United States or Europe, however. Instead, the U.K.-based startup offers regular bike riders a way to turn their existing bike into something with a little more oomph.
Swytch’s conversion kit is one of the lightest and smallest on the market, similar in size to a large smartphone and

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