How technology unlocks business models: The story of Netflix

“Usually the best way to figure out if your crazy idea is any good is simply to try it. So that’s what we did,” Marc Randolph, Netflix’s co-founder and original CEO,
That crazy idea was to send a CD through the mail to learn whether the concept of a mail-order DVD subscription service was practical. The CD, sent by USPS in a greeting card envelope, arrived safely the next day. The proof of operating concept for Netflix was confirmed.
This week, 16 years after its reinvention as a streaming company, Netflix announced that it’s shuttering its mail-order DVDs business. But how did i

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