Nocam unveils a social video app that’s like BeReal meets TikTok challenges

A new social video app called Nocam has a radical idea to make social networking more authentic — it’s turning off the camera so you can’t see how you look while filming. The idea is to make capturing a moment feel natural while reducing the friction that comes with seeing a preview of your own image, which can often leave users hesitant to post or scrambling to add edits and filters to touch up their appearance.
Nocam believes this concept better reflects the way people interact in real life, where we aren’t faced by a mirror that shows us what we look like, that is.
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