Rally bags $12M to build the future of e-commerce checkout

E-commerce had a moment during the global pandemic, but not only have things chilled since then, it’s gotten downright competitive as the economy cooled in the past year, according to Jordan Gal, co-founder and CEO of Rally.
“Founders in this space used to speak of optimism, but that has turned into realism, and people are more careful,” Gal told TechCrunch. “The pie seems to have stopped growing, and there’s more ferocious competition for what’s left in that pie.”
Gal went on to explain that merchants are having to make harder decisions, including whether they can afford to invest

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