SaaS retention benchmarks: How does your business stack up?

Sid Jain
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Sid is a senior analyst at ChartMogul, a subscription SaaS subscription analytics platform.


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Retention isn’t a silver bullet, but in SaaS, it’s the closest thing to it.
High retention indicates strong product-market fit. It is proof that you are solving a real problem and are adding value to your customers.
High retention also means better growth. Companies with best-in-

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