The business of being an e-commerce aggregator may be down but it is definitely not out.
Razor Group, one of the string of startups that has made a name for itself as a “roll-up” startup — raising big money to acquire and consolidate Amazon (and other marketplace) retailers — is now making a different kind of consolidation play. The Berlin startup, which says it is profitable, has acquired one of its competitors in the aggregator space, Stryze Group, as part of a bid to be “the consolidator of consolidators”.
“It makes sense right now for smaller players to become a par
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