Reef.ai is helping companies track and expand net revenue retention

When it comes to measuring SaaS success, companies look at a number of key metrics, including annual recurring revenue (ARR) and net revenue retention (NRR). The latter measures the amount of recurring revenue from existing customers. If it goes up, it means that customers are expanding their usage of the product, making it a key measurement for companies selling software as a service.
Reef.ai, an early-stage startup, recognized that there were few tools out there that helped automate the collection of data around NRR, and they have built a platform from the ground up to help. Today, the compa

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