A startup begins as an idea, an inkling. Maybe the founder sees a pain point and thinks they can solve it with a bit of technology and shift an industry, but it doesn’t always go quite as planned. That’s what ShelfLife founder Lillian Cartwright found when she launched her startup. As the economy turned last year, and venture capital dried up, Cartwright was forced to shut down her company, taking the painful lessons she learned and moving on to whatever comes next.
When she started out, though, Cartwright believed that the beverage industry was ripe for digital transformation. While she
スポンサーリンク
When your startup fails
IT起業ニュース
コメント