“The auto show is dead.”
That’s a refrain heard often by folks who cover the automotive industry. It’s true that these trade shows no longer mean two days of press conferences, sprawling new vehicle lineups from nearly every car company and extravagant offsite events. It’s also true that auto shows were downsizing even before the global pandemic so that automakers could spend less money and get more press attention for standalone car reveals or digital debuts.
But the auto show isn’t dead the way E3 is basically dead in the gaming industry. And the 2023 New
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