Creator CRM company Pico rebrands to Hype, raises $10 million

Creator CRM company Pico is now rebranding as Hype and launching Hype Kits, which are pre-designed web templates for different kinds of creators looking to build a landing page.
The company is also raising $10 million in Series A funding led by King River Capital with other investors including Bullpen Capital, Precursor Ventures, Bloomberg Beta, Tapestry VC, and Sterling Road. This brings the platform’s total fundraising to $20 million.
The startup has gone through a rebranding a few times. It was founded as PennyPass back in 2016 by Stanford grads Nick Chen and Jason Bade. By 2019, the

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