Twilio Segment introduces new portable customer records with reverse ETL

Gathering customer information in a CDP is about understanding your customers better and delivering more tailored experiences, but getting that information where it needs to be to make that happen has proven challenging.
Perhaps Twilio Segment, the CDP Twilio bought in 2020 for $3.2 billion, can help with some new features designed to make it easier to make use of that data by making it more portable and introducing reverse ETL (extract, transform, load) to get the data where it needs to be.
The company is calling this new approach Segment Unify, which Kevin Niparko, VP of Twilio Segment, says

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