From Balenciaga Pope to the Great Cascadia Earthquake, everything is ‘Goncharov’

Last fall, Tumblr users raved about Martin Scorcese’s 1973 film “Goncharov,” starring Robert De Niro and Al Pacino. They hailed the lesser-known Scorcese classic as the greatest mafia movie ever made. It was ahead of its time, never earning the acclaim it deserved.
By now, we should all know that “Goncharov” is not a real film, even though Scorcese himself got in on the joke. It’s just a Tumblr meme that spiraled into a site-wide gag, as users toiled away in shared Google Docs, collaboratively working together to “yes, and” one another with such sincerity and precision that the made-up movie c

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