Despite uncertain US future, TikTok launches a Branded Effects platform for marketers

While the U.S. government debates TikTok’s future following last week’s congressional hearing, the video entertainment platform today announced a new product called Branded Effects aimed at businesses marketing themselves on its platform. The solution will allow brands to collaborate with TikTok effect creators to design custom effects — like AR experiences and other interactive features — to accompany their online campaigns and marketing efforts.
The solution, Effect House Branded Effects, is an extension of TikTok’s existing development platform Effect House, la

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