The concept of “shoppable videos” has been around for at least a decade, with some big companies, like Showroom, Firework, Vimeo, YouTube and Klarna getting in on the action.
There have also been startups embracing this space that have received some attention from investors in the past, like Cinematique, which gave it a go in 2017, Clideo and, more recently, Kahani, which doesn’t exactly describe itself as doing “shoppable video,” but its concept of content videos for e-commerce brands can certainly be considered adjacent.
The latest attracting investor attention is e-commerce video platform V
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