Huupe, a ‘smart’ basketball hoop startup, raises its game with $11M

Basketball can be played just about anywhere and by anyone in the U.S. and now many other parts of the world, thanks to a confluence of factors that lower a lot of barriers: ubiquitous hoops set up in parks, schools, driveways and backyards; you can play with one or many; and the only other equipment needed is an inexpensive ball. But for those who want to improve their game, or keep up training to play at a higher competitive level, the options — as they do for all sports — narrow down considerably. A startup called “Huupe” (pronounced “hoop”) is hoping to

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