Apple reportedly plans to spend $1B a year to release Apple TV+ movies in theaters

Apple may be partnering with studios to put more titles in theaters, a plan that could cost $1 billion a year. Typically, Apple’s original movies have either received small theatrical runs or been exclusive to Apple TV+. So, the potential investment would be a notable increase and signals a major shift in the streamer’s strategy.
According to Bloomberg, which reported the news, anonymous sources say that the Apple plans aren’t finalized yet. However, the company wants to put films in thousands of theaters for at least one month.
Apple declined to comment to TechCrunch. The company also decline

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