YouTube shutting down Indian social commerce app Simsim

YouTube is shutting down its live social commerce app Simsim less than two years after acquiring the Indian startup but insists that it’s committed to building “a seamless shopping experience for viewers and supporting creators’ businesses.”
Simsim helped small businesses in India transition to e-commerce by leveraging the rising popularity of video and creators. The startup’s eponymous app acted as a platform to connect local businesses, influencers and customers.
YouTube acquired Simsim in mid-2021 in a deal that valued the Indian firm at over $70 million, TechCrunch

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