When it comes to early-stage growth marketing, it’s often better to imitate than innovate

Jonathan Martinez
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Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups.


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When you look at early Uber or Lyft, they were notorious for copying each other on offers, features and more. A recent look at Instagram reveals how they’ve added new features

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