Apple and Google have had a stronghold on mobile app distribution through their app store. While Google’s Android allows alternative app stores, they have failed to compete in any significant way with the Play Store. Microsoft is now preparing to build its own mobile games store to break this duopoly, and the company is banking on regulations for that.
In an interview with the Financial Times, Microsoft’s gaming head Phil Spencer said that the EU’s Digital Market Act (DMA) — which will come into effect in March 2024 — will help the company fulfill the mobile app store ambitio
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