Facebook’s behavioral ads lacked legal basis, Dutch court rules

In the latest blow to Meta’s consentless behavioral ad-targeting business in Europe, a Dutch court has found the social media giant’s Irish subsidiary did not have a lawful basis to process local users’ data for ad targeting.
Dutch privacy advocacy group, the Data Privacy Foundation (DPS), along with a local consumer protection not-for-profit, Consumentenbond, filed suit against the company formerly known as Facebook back in 2019 — arguing the social networking service was in breach of EU data protection rules by failing to obtain permission from users to process their

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