Product-led growth is propelling a wave of sales tools startups

This might be the year when we see more companies adopting sales tools that bridge the gap between traditional CRMs and product-led growth models to help sales teams more effectively convert leads with the help of usage data.
Why is this happening now? Well, companies are going hybrid, whether with their business model or their pricing. For instance, more companies are adopting usage-based pricing models, but they’re often mixing it with existing pricing models, such as subscription tiers.
Along the same lines, many companies have adopted product-led growth (PLG) without abandoning their tradi

リンク元