Stop me if you’ve heard this one before: Apple is building a mixed reality headset that’s set to ship this year. The company’s MR (AR+VR) hardware ranks among its longest-lasting rumor cycles. Some (Apple Watch) have borne fruit. Others (that pesky Apple TV set) not so much.
The category doesn’t feel like a foregone conclusion for Apple. The road to a successful XR play is littered with the bodies of big corporations and well-funded startups. The underwhelming state of things is certainly not for a lack of trying. It’s also a wholly new product category — something that doesn’t come alon
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