Qualtrics, the software company behind an experience management platform used by thousands of companies such as Uber, Coca-Cola, and Pfizer, has accepted a $12.5 billion all-cash offer from private equity firm Silver Lake and Canada Pension Plan Investment Board (CPP Investments).
The confirmation comes exactly a week after news of the acquisition bid first came to light, and some two years after SAP spun the business out as an independent public-traded company, having bought it back in 2018 for $8 billion just as Qualtrics was originally planning its IPO.
Founded in 2002, Qualtrics provides s
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