Building a PLG motion on top of usage-based pricing

Puneet Gupta
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Puneet Gupta is the CEO and co-founder of Amberflo.io. He was formerly a general manager at AWS.


I spent several years as a general manager at Amazon Web Services and my teams launched two Tier 1 services: Amazon CloudSearch and Amazon OpenSearch.
Like every product at AWS, these were scaled with a product-led growth (PLG) market motion. There were no gated features or subscription tiers to choose from. Instead, a usage-based pricing (UBP) model has always been used to charge based on

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