A look at the budding market for the text that prompts AI systems

Move over, software. Prompts may well be the new oil.
Writing the text strings that instruct AI systems like ChatGPT and DALL-E 2 to generate essays, articles, images and more has become a veritable profession, commanding salaries well into the six-figure range. Anyone can come up with prompts, of course. But only certain prompts (e.g. “Create a watercolor of a solider standing in the middle of a field, in the style of John Singer Sargent) accomplish very specific, desirable (or undesirable) things.
Prompt writing requires skill and dedication, owing to the black box and unpredictable na

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