Is $12.4B a fair price for Qualtrics?

When the news hit Monday that Qualtrics was being acquired, it wasn’t exactly surprising. SAP never seemed enamored with the company in spite of spending a hefty $8 billion to buy it in 2018. It took the German software giant just two years before it decided to spin Qualtrics out again as a separate company. After years of expecting it to happen, Qualtrics finally went public in 2021.
While Qualtrics was operating as a separate company with its own board of directors, budgeting and ability to set its own direction, SAP was still the power behind the throne, controlling a whopping 71% of its st

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