Garin Hess, a tech entrepreneur based in Utah, experienced what he calls the “demo bottleneck” at a previous software-as-a-service (SaaS) startup while pitching to potential customers. He theorized that a self-directed interactive demo, personalized to each stakeholder, could not only streamline the process and save time, but also help organically discover and engage other stakeholders who might not normally be reached.
That led Hess to found Consensus, a platform for interactive video demos, which today announced that it raised $110 million from Sumeru Equity Partners. Consensus l
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