Amazon joins India-backed e-commerce initiative that’s seeking to challenge the retail giant

Amazon is joining the Indian government-backed e-commerce initiative that seeks to “democratize” online shopping in the South Asian market and amusingly challenge the very dominance of companies such as the American retail group.
In a statement on Friday, Amazon said it will integrate its logistics network and SmartCommerce, its platform to digitize neighborhood stores, to Open Network for Digital Commerce, a non-profit firm set up by India’s commerce ministry in 2021.
“Amazon’s vision and commitment for India is closely aligned with ONDC’s objectives of digitally enabling small bu

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